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~person:"Ahuja, Vandana"
~person:"Birker, Benjamin"
~person:"Luoma-aho, Vilma"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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The handbook of communication engagement
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ECONIS (ZBW)
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CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 113-130)
.
2017
Persistent link: https://www.econbiz.de/10011599149
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
3
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
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