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How do firms make money selling digital goods online?
Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
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Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana - In: International journal of internet marketing and … 9 (2015) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason; Mojumder, Probal; Ghose, Anindya - In: Information systems research : ISR 30 (2019) 1, pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Effective web management for B2C E-commerce in India
Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
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An empirical segmentation of users of mobile banking apps
Alavi, Shirin; Ahuja, Vandana - In: Journal of internet commerce 15 (2016) 4, pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Segmenting online consumers using K-means cluster analysis
Jain, Neha; Ahuja, Vandana - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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How Do Firms Make Money Selling Digital Goods Online?
Lambrecht, Anja - 2014
research including implications for firms' revenues models from the increasing importance of the mobile internet …
Persistent link: https://www.econbiz.de/10013061903