//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Innovation adoption"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer satisfaction
Innovation adoption
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
343
Brand management
76
Markenführung
76
Beziehungsmarketing
70
Relationship marketing
70
Brand image
59
Markenimage
59
Advertising effects
52
Werbewirkung
52
Internet marketing
44
Online-Marketing
44
Online-Handel
41
Brand
40
Social Web
36
Social web
36
Advertising
33
Kundenzufriedenheit
31
Einzelhandel
26
Retail trade
26
Viral marketing
26
Virales Marketing
26
Innovationsakzeptanz
24
Marketing management
24
Marketingmanagement
24
Emotion
23
Electronic Commerce
20
Dienstleistungsqualität
19
Service quality
19
Cultural identity
17
E-commerce
17
Kulturelle Identität
17
Welt
16
World
16
Distribution channel
15
more ...
less ...
Online availability
All
Undetermined
178
Free
35
Type of publication
All
Article
307
Book / Working Paper
48
Type of publication (narrower categories)
All
Article in journal
285
Aufsatz in Zeitschrift
285
Aufsatz im Buch
27
Book section
27
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
11
Sammelwerk
11
Graue Literatur
10
Non-commercial literature
10
Hochschulschrift
4
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Lehrbuch
1
Reprint
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
344
German
11
Author
All
Aiello, Gaetano
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
98
Grunert, Klaus G.
92
Huber, Frank
92
Bauer, Hans H.
88
Phau, Ian
86
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
78
Usman, Osly
77
Wiedmann, Klaus-Peter
77
Khare, Arpita
71
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Ko, Eunju
66
Wansink, Brian
66
Paul, Justin
64
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
62
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Krishna, Aradhna
52
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Gröppel-Klein, Andrea
50
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
IGI Global
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
51
Journal of retailing and consumer services
24
International journal of advertising : the quarterly review of marketing communications
10
ERIM report series research in management
8
Journal of retailing
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Psychology & marketing
6
The marketing review
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
Cogent business & management
4
Information systems management
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
61
-
70
of
355
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
62
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
63
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
64
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
Saved in:
65
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
66
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
67
Customers' intention and adoption of telebanking in Jordan
Alalwan, Ali Abdallah
;
Dwivedi, Yogesh Kumar
;
Williams, …
- In:
Information systems management
33
(
2016
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011529799
Saved in:
68
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
69
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
70
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->