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~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type_genre:"Übersichtsarbeit"
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Aiello, Gaetano
Diehl, Sandra
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
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Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen
Weinberg, Peter
;
Diehl, Sandra
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 73-94)
.
2005
Persistent link: https://www.econbiz.de/10003251252
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