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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
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Country of origin effect : looking back and moving forward
Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2019
Persistent link: https://www.econbiz.de/10011987286
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Special issue : Animal companions, consumption experiences, and the marketing of pets : transcending boundaries in the animal-human distinction
Holbrook, Morris B. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003709287
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504955
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Nostalgia and age-related preferences
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504958
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Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504962