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The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003753974
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Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L. - In: Journal of marketing 85 (2021) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
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Private-label use and store loyalty
Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
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Private-Label Use and Store Loyalty
Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30
Persistent link: https://www.econbiz.de/10008142668