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The Impact of Brand Equity and...
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Ailawadi, Kusum L.
Pauwels, Koen
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The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
2
Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
Saved in:
3
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
4
Private-Label Use and Store Loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008142668
Saved in:
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