Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in premium locations, (c) it is easier to attract consumers if the store is located in malls, (d)...

Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key drivers for consumer...

Globalization of consumer brands and liberalization of the Indian retail sectors are enabling consumers to conveniently purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest population and the majority of the retail market being...

End-of-season sale (EOSS) has been one of the most important long duration sales promotion/discounting events for brick-and-mortar retailers and consumers in India. But, ever since the online retailing format has emerged in India, consumers now have wider options available for them to buy a...

India is poised on a renewed growth path and several new initiatives are a brainchild of this vision. Programs such as Skill India, Digital India, and Make in India are certain key strategies for driving growth and sustainable socio economic development. The base of the pyramid sector is...

Healthcare is a major area of concern especially in developing nations at the base of the pyramid segments. In a country such as India, which is blessed as of this date with a demographic dividend needs to address healthcare as an area of priority. Healthy people are able to work harder and...

The Network of Networks i.e. the internet is now a leading global system. This is the interconnected systems and machines and consists of the millions of computers and similar devices, tools, and machines. Millions of computers normally connected in this system from the wider and diverse field...

With the increase in education and awareness relating to women empowerment there is a considerable increase in the number of working women in different sectors. Ever-changing dynamic environment and economic conditions has pressurized the organizations to perform or perish. This in turn has...

It is very much true that people living in most of the rural areas depend on renewable energy resources for their daily domestic requirements. They either get an interrupted power supply from the traditional commercial electric supply or in some cases where the people living in a remote location...

Information Communication and Computation Technology (ICCT) and Nanotechnology (NT) are recently identified Universal technologies of the 21st century and are expected to substantially contribute to the development of the society by solving the basic needs, advanced wants, and dreamy desires of...