Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand
Year of publication: |
2020
|
---|---|
Authors: | H. R., Ganesha |
Other Persons: | Aithal, P. S. (contributor) ; P, Kirubadevi (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Indien | India | Markenführung | Brand management | Handelsmarke | Store brand | Internationales Marketing | International marketing | Markenartikel | Brand | Experiment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Applied Engineering and Management Letters (IJAEML), 4(1), 10-19. ISSN: 2581-7000. Srinivas Publication. (2020) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 20, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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