A majority of organized brick-and-mortar lifestyle retailers in India believe that the cost of Sales Personnel (SP … indicate that the existing SACR model of select organized brick-and-mortar lifestyle retailers in India is irrational as it … from previous research works relevant for lifestyle retailing in India, we have experimented the RSPR-LS framework on one …

A majority of organized brick-and-mortar lifestyle retailers in India believe that the brick-and-mortar retailing model … company and hence a majority of OS adopted by lifestyle retailers in India is dependent on organizational form. This study was … existing belief of brick-and-mortar lifestyle retailers in India which assumes economies of scale and long-term firm …

A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to … in India …

the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the … lifestyle brands/retailers in India and designing a framework without empirical pieces of evidence is also not appropriate. In … data of a few select organized lifestyle brands and retailers in India; iii) borrowed experimental findings and insights …

are connected to consumers directly on a real-time basis. Besides, to this complexity retailers in India find it difficult …-and-mortar retailers in India assume: a) sales personnel in the store are required to assist consumers in finding the right product at the …

India believe that they have adopted right Marketing Mix and is yielding best possible store profits. This belief …

Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer …

Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options … available for them to buy a product at a discounted price and notably, as online stores in India are following the product … has changed. This change in consumers' perspective has put the majority of Brick-and-mortar retailers in India into a …

purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store …

-and-mortar retailers and consumers in India. But, ever since the online retailing format has emerged in India, consumers now have wider … options available for them to buy a product at a discounted price and notably, as online stores in India are following the … in India into a quandary and they are losing out their market share slowly to online retailers. In this research, authors …