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Anthropomorphism
in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
Saved in:
2
Trojan horse or useful helper? : a relationship perspective on artificial intelligence assistants with humanlike features
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1153-1175
Persistent link: https://www.econbiz.de/10013463891
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