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Theory versus Data in Prediction and Correlation Tasks
Broniarczyk, Susan M.; Alba, Joseph W. - In: Organizational Behavior and Human Decision Processes 57 (1994) 1, pp. 117-139
Persistent link: https://www.econbiz.de/10005197377
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The Role of Consumers' Intuitions in Inference Making
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10006684198
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The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Alba, Joseph W.; Broniarczyk, Susan M.; Shimp, Terence A.; … - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 219-235
Persistent link: https://www.econbiz.de/10006684210
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The Importance of the Brand in Brand Extension
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10006687054