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Alderson, Wroe
Green, Paul E.
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The marketing channel : a conceptual viewpoint
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Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000608375
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Bayesian decision theory in channel selection
Alderson, Wroe
;
Green, Paul E.
- In:
The marketing channel : a conceptual viewpoint
,
(pp. 199-203)
.
1967
Persistent link: https://www.econbiz.de/10001813427
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Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
Persistent link: https://www.econbiz.de/10004324476
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