Planning and problem solving in marketing
Year of publication: |
1964 ; 1. print
|
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Authors: | Alderson, Wroe ; Green, Paul E. |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Marktforschung | Absatz | Marketing | Marketingmanagement | Marketing management | Mathematische Optimierung | Mathematical programming | USA | United States | Theorie | Theory |
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