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Alonso‐Dos‐Santos, Manuel
Olavarrieta, Sergio
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Family firms’ identity communication and consumers’ product involvement impact on consumer response
Alonso‐Dos‐Santos, Manuel
;
Llanos‐Contreras, Orlando
- In:
Psychology & Marketing
36
(
2019
)
8
,
pp. 791-798
Persistent link: https://www.econbiz.de/10012083992
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