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~person:"Alsem, Karel Jan"
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Alsem, Karel Jan
Leeflang, Peter
89
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International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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