Altaf, Mohsin; Tabassum, Nageena; Mokhtar, Sany Sanuri Mohd - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 1, pp. 44-60
Purpose: The purpose of this paper is to investigate the impact of health-care quality of emergency medical services on brand equity of cardiac institutes by using industry-specific measure, 5Qs model of health-care service quality (HCSQ). Design/methodology/approach: Survey method technique...