Innovative CRM and performance of SMEs: The moderating role of relational capital
Year of publication: |
2020
|
---|---|
Authors: | AlQershi, Nagwan ; Mokhtar, Sany Sanuri Mohd ; Abas, Zakaria Bin |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 6.2020, 4, p. 1-18
|
Publisher: |
Basel : MDPI |
Subject: | performance | customer relationship management (CRM) | relational capital (RC) | Yemeni SMEs |
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