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~person:"Alvarez-Milán, Agarzelim"
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Alvarez-Milán, Agarzelim
Felix, Reto
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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