Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Year of publication: |
July-December 2015
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Authors: | Felix, Reto |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 28.2015, 3/5, p. 172-186
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Subject: | Market orientation | corporate social responsibility | innovation | informal organization | PLS-SEM | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Mexiko | Mexico |
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