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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
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The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences
Sousa, Bruno Miguel; Alves, Gisela Maria - In: Journal of hospitality and tourism insights 2 (2019) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10012130750
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Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria; Sousa, Bruno; Belino, Maria - In: New techniques for brand management in the healthcare sector, (pp. 124-141). 2021
Persistent link: https://www.econbiz.de/10012515903