The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Bruno Barbosa Sousa, Gisela Maria Alves
| Year of publication: |
2023
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|---|---|
| Authors: | Sousa, Bruno ; Alves, Gisela Maria |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 44.2023, 3, p. 355-367
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| Subject: | healthcare management | medical tourism | relationship marketing | service excellence | Gesundheitstourismus | Health tourism | Gesundheitswesen | Health care system | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Gesundheitsversorgung | Health care |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2023.129488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311713