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Special issue: nonprofit services : part 1
Alves, Helena (ed.); Edvardsson, Bo (ed.) - 2017
Persistent link: https://www.econbiz.de/10011818996
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Case studies on social marketing : a global perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2019
Persistent link: https://www.econbiz.de/10011973984
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Best practices in marketing and their impact on quality of life
Alves, Helena (ed.) - 2013
Persistent link: https://www.econbiz.de/10010189974
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2023
around the world. …
Persistent link: https://www.econbiz.de/10014282823
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Special double issue: nonprofit services : part 2
Alves, Helena (ed.); Edvardsson, Bo (ed.) - 2018
Persistent link: https://www.econbiz.de/10011848088
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Development of a green consumer behaviour model
Paço, Arminda M. Finisterra do; Alves, Helena; Shiel, Chris - In: International journal of consumer studies 37 (2013) 4, pp. 414-421
Persistent link: https://www.econbiz.de/10009776304
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Stakeholder theory : issues to resolve
Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário - In: Management decision : MD 49 (2011) 2, pp. 226-252
Persistent link: https://www.econbiz.de/10008939118
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Tax avoidance and companies' opacity : a theoretical approach
Sá, Cristina; Alves, Helena - In: Regulation of Finance and Accounting : 21st and 22nd …, (pp. 421-434). 2022
Persistent link: https://www.econbiz.de/10013449212