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Özen, Ercan
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Cultural marketing and metaverse for consumer engagements
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International journal of electronic finance : IJEF
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A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
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Application of the UTAUT model toward individual acceptance : emerging trends in artificial intelligence-based banking services
Sharma, Preeti
;
Taneja, Sanjay
;
Kumar, Pawan
;
Özen, Ercan
- In:
International journal of electronic finance : IJEF
13
(
2024
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10015064365
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