Jandaghi, Gholamreza; Amini, Alireza; Pirani, Parvaneh; … - In: Far East Journal of Psychology and Business 3 No 3 Paper 4 June (2011) 4, pp. 50-61
One of elements which have received considerable attention in relationship marketing is customer loyalty. Brand is one of construct contributes to the formation of customer loyalty. Thus this study investigates the relationship between customer loyalty and brand. In this regards, using...