Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CORs), namely customer orientation, basic...

In response to the pandemic, business leaders are increasingly investing in technology to enhance work processes. However, there is a gap in understanding how innovative work behavior (IWB) can facilitate this digital transformation and improve Information Technology (IT) helpdesk services. This...