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~person:"Anderl, Eva"
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Anderl, Eva
Han, Heesup
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
Consent as a success factor : the impact of cookie banner tonality and regulatory fit
Kutscher, Sarah
;
Kes, Isabelle
;
Eiting, Alexander
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
2
,
pp. 20-27
Persistent link: https://www.econbiz.de/10013163589
Saved in:
3
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
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