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Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10008900920

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport Management Review 14 (2011) 1, pp. 89-101

Consumer values and the perceived attributes of a product elicit consumptive behaviors. The purpose of this study was twofold: (a) to test the psychometric properties of three scales (MVS; Richins & Dawson, 1992; PRS, Richins, 1994; PERVAL scale, Sweeney & Soutar, 2001) that measure consumer values and...

Persistent link: https://www.econbiz.de/10009217378

Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10009890486

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10009869569