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~person:"Andres, Nils"
~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Advertising effects
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Andres, Nils
Esch, Franz-Rudolf
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Woisetschläger, David
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Ausstrahlungseffekte beim Co-Branding : eine verhaltenstheoretisch-empirische Analyse am Beispiel eines realen Produkttests kurzlebiger Konsumgüter
Andres, Nils
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2003
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