Purpose – The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations. Design/methodology/approach – The paper introduces the papers in this special issue. Findings – Tourists are part of the tourism production process. They...

Tourism in remote Outback areas of Australia has become increasingly homogenous in terms of products and markets over the last decade and is currently suffering substantial declines in visitor numbers (Carson and Taylor, 2009). As a result, calls have been mounting for more innovative approaches...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Purpose – The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction,...

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism...