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An integrated framework to improve quality and competitive positioning within the financial services context
Paltayian, George N.; Georgiou, Andreas C.; Gotzamani, … - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 527-547
Persistent link: https://www.econbiz.de/10009668467
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Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.; Lambrianidou, Maria - In: Psychology & marketing 27 (2010) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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Drinking motives
Grunert, Klaus G.; Rosendahl, Jacob; Andronikidis, … - In: Consumption culture in Europe : insight into the …, (pp. 306-332). 2013
Persistent link: https://www.econbiz.de/10009720261
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Segmentation of Bank Customers by Utilising Ethnic-Cultural Profile Dimensions: Qualitative Approach
Andronikidis, Andreas I.; Dimitriadis, Nikolaos I. - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 629-656
Persistent link: https://www.econbiz.de/10006968345
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Children's understanding of television advertising: A grounded theory approach
Andronikidis, Andreas I.; Lambrianidou, Maria - In: Psychology & marketing 27 (2010) 4, pp. 299-323
Persistent link: https://www.econbiz.de/10008394832