Children's understanding of television advertising : a grounded theory approach
Year of publication: |
2010
|
---|---|
Authors: | Andronikidis, Andreas I. ; Lambrianidou, Maria |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 4, p. 299-322
|
Subject: | Fernsehwerbung | Television advertising | Zielgruppe | Target group | Kinder | Children | Grounded Theory | Grounded theory | Griechenland | Greece |
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