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Anesbury, Zachary William
Bruwer, Johan
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Anesbury, Zachary William
;
Driesener, Carl Barrie
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1591-1610
Persistent link: https://www.econbiz.de/10012395568
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2
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
3
Death by 1000 "true fans" : do marketing laws apply to music listening?
Anesbury, Zachary William
;
Davies, Callum
;
Driesener, Carl
- In:
Journal of consumer behaviour
22
(
2023
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10014251198
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