Narrow search
Showing 1 - 3 of 3
Cover Image
How does marketing capability impact abnormal stock returns? : the mediating role of growth
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of business research : JBR 82 (2018), pp. 19-30
Persistent link: https://www.econbiz.de/10011771730
Cover Image
The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
Cover Image
Funding marketing resources and capabilities during a recession : an empirical examination of top corporate advertisers
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: European journal of marketing 56 (2022) 8, pp. 2138-2171
Persistent link: https://www.econbiz.de/10013457334