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A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories

Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - Institutet för Ekonomisk Forskning, Ekonomihögskolan - 2006

Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives price premium and customer-based brand equity for consumer packaged groceries. Design/methodology/approach: Reviews empirical studies made within the area of brand equity and adjacent studies of...

Persistent link: https://www.econbiz.de/10005802190

Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?

Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208

Persistent link: https://www.econbiz.de/10011608892

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity

Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203

Persistent link: https://www.econbiz.de/10011743247

Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG

Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70

Persistent link: https://www.econbiz.de/10011313600

Brand image and customers' willingness to pay a price premium for food brands

Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102

Persistent link: https://www.econbiz.de/10010384250