A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories
Year of publication: |
2006-06-19
|
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Authors: | Anselmsson, Johan ; Johansson, Ulf ; Persson, Niklas |
Institutions: | Institutet för Ekonomisk Forskning, Ekonomihögskolan |
Subject: | Brand equity | price premium | food quality | retailer brands |
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