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The effects of direct experience on consumer product evaluation

Groot, I. Manon de; Antonides, Gerrit; Read, Daniel; … - In: The journal of socio-economics 38 (2009) 3, pp. 509-518

Persistent link: https://www.econbiz.de/10003882447

Editorial

Antonides, Gerrit; Read, Daniel; Chapman, Gretchen; … - In: Journal of Economic Psychology 27 (2006) 3, pp. 321-323

Persistent link: https://www.econbiz.de/10005383291

Which Is Better: Simultaneous or Sequential Choice?,

Read, Daniel; Antonides, Gerrit; van den Ouden, Laura; … - In: Organizational Behavior and Human Decision Processes 84 (2001) 1, pp. 54-70

Persistent link: https://www.econbiz.de/10005318888

The effects of direct experience on consumer product evaluation

Groot, I. Manon de; Antonides, Gerrit; Read, Daniel; … - In: Journal of Behavioral and Experimental Economics … 38 (2009) 3, pp. 509-518

The effects of different sales strategies on consumer product evaluation were investigated. It was expected that direct product experience could decrease economic product valuation. Experiments 1 and 2 studied the effects of product trials and money-back guarantees on consumer willingness to pay...

Persistent link: https://www.econbiz.de/10005066373