The effects of direct experience on consumer product evaluation
Year of publication: |
2009
|
---|---|
Authors: | Groot, I. Manon de ; Antonides, Gerrit ; Read, Daniel ; Raaij, Willem Fred van |
Published in: |
The journal of socio-economics. - Amsterdam [u.a.] : Elsevier, ISSN 1053-5357, ZDB-ID 30220-X. - Vol. 38.2009, 3, p. 509-518
|
Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Niederlande | Netherlands |
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