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An exploratory study of consumer attitudes towards mobile ticketing in Sweden
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - 2013
Swedish public transport organizations have set an objective to double usage of the public transport during the next coming five years. This study attempts to investigate if the current ticket solutions support the goal of the public transport companies, and if the available mobile phone...
Persistent link: https://www.econbiz.de/10010327659
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Stakeholders' expectations of mobile payment in retail : lessons from Sweden
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 37-61
Persistent link: https://www.econbiz.de/10011540040
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An exploratory study of consumer attitudes towards mobile ticketing in Sweden : ("work in progress") ; final paper submitted to the 24th European Regional Conference of the Interna...
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - 2013
Swedish public transport organizations have set an objective to double usage of the public transport during the next coming five years. This study attempts to investigate if the current ticket solutions support the goal of the public transport companies, and if the available mobile phone...
Persistent link: https://www.econbiz.de/10010209350
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An exploratory study of consumer attitudes towards mobile ticketing in Sweden
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - International Telecommunications Society (ITS) - 2013
Swedish public transport organizations have set an objective to double usage of the public transport during the next coming five years. This study attempts to investigate if the current ticket solutions support the goal of the public transport companies, and if the available mobile phone...
Persistent link: https://www.econbiz.de/10010954840
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Stakeholders ' expectations of mobile payment in retail: lessons from Sweden
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - In: International Journal of Bank Marketing 34 (2016) 1, pp. 37-61
Purpose – The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service providers, the retailers, and the consumers – of the service in the retail industry in Sweden are...
Persistent link: https://www.econbiz.de/10014760816