An exploratory study of consumer attitudes towards mobile ticketing in Sweden : ("work in progress") ; final paper submitted to the 24th European Regional Conference of the International Telecommunications Society, Florence, 20-23 October 2013
Year of publication: |
2013
|
---|---|
Authors: | Apanasevic, Tatjana ; Markendahl, Jan ; Arvidsson, Niklas |
Published in: | |
Publisher: |
Florence : ITS |
Subject: | Mobile Payment Services | Public Transport | Public Transport Ticketing | m-Ticketing | Focus Group | Consumer Expectations of a Service | Perception of a Service | Quality of Service | Customer Satisfaction | Loyalty | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Norwegen | Norway | Schweden | Sweden | Öffentlicher Nahverkehr | Local public transport | Beziehungsmarketing | Relationship marketing | EU-Staaten | EU countries |
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