Ardiccioni, Renzo; Guéguen, Nicolas - In: MERCATI E COMPETITIVITÀ 2010/2 (2010) 2, pp. 129-141
<em>Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context</em> - The effect of nine-ending prices on consumer’s behavior was little studied whereas its practice is largely used. Only one experimental research showed that it did not contribute to increase the number of...