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~person:"Ardley, Barry"
~subject:"Consumer behaviour"
~subject:"Didactics"
~subject:"Kaufentscheidung"
~type_genre:"Book section"
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Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
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