stakeholders' perceptions and of NGOs' self-perceptions. In the course of qualitative research based in Spain, we found that the … confirms that secondary stakeholders, such as NGOs, are key players in CSR, but their role is still regarded as controversial …

for innovation via collaborations with fringe stakeholders. The study offers a more overarching typology of cross …), proposes a theoretical framework for cross-cultural bridge building between businesses and fringe stakeholders. By … creation in cross-sector collaborations with fringe stakeholders. Finally, using case studies to illustrate the article …