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~person:"Aretz, Wera"
~person:"Bearden, William O."
~type_genre:"Handbook"
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
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Third edition
Persistent link: https://www.econbiz.de/10013547488
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Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
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)
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2008
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2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
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