The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and...

Objective: To probe employee basis for choosing health plans. Methods: In a web-study 337 employees from large private and public employers were asked to choose among health plans varying on several common dimensions. Results: On per dollar basis respondents were willing to spend $3 to $4 more...