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~person:"Arlanagic-Kalajdzic, Maja"
~person:"Holmes, Dawn"
~subject:"Industrieforschung"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Industrieforschung
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Arlanagic-Kalajdzic, Maja
Holmes, Dawn
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
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