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~person:"Arlanagic-Kalajdzic, Maja"
~source:"econis"
~subject:"Industrieforschung"
~subject:"Relationship marketing"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
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Arlanagic-Kalajdzic, Maja
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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