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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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Tastes great but filling (then it could habe been)
Carlson, Les - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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Findings from evidence-based forecasting : methods for reducing forecast error
Armstrong, Jon Scott - In: International journal of forecasting 22 (2006) 3, pp. 583-598
Persistent link: https://www.econbiz.de/10003355974
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Significance tests harm progress in forecasting
Armstrong, Jon Scott - In: International journal of forecasting 23 (2007) 2, pp. 321-327
Persistent link: https://www.econbiz.de/10003483826
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Statistical significance tests are unnecessary even when properly done and properly interpreted : reply to commentaries
Armstrong, Jon Scott - In: International journal of forecasting 23 (2007) 2, pp. 335-336
Persistent link: https://www.econbiz.de/10003483872
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Advocacy and objectivity in science
Armstrong, Jon Scott - In: Management science : journal of the Institute for … 25 (1979) 5, pp. 423-428
Persistent link: https://www.econbiz.de/10003478776
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Illusions in regression analysis
Armstrong, Jon Scott - 2012
Persistent link: https://www.econbiz.de/10009505613
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Moneyball for managers : Paul Meehl's legacy
Armstrong, Jon Scott - 2012
Persistent link: https://www.econbiz.de/10009505615
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Long-range forecasting : from crystal ball to computer
Armstrong, Jon Scott - 1978
Persistent link: https://www.econbiz.de/10009511123