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Arnett, Dennis
Dass, Mayukh
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Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations : the cases of Facebook and Twitt...
Newaz, Md Tarique
;
Chandna, Vallari
;
Dass, Mayukh
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383197
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The time-varying effects of rhetorical signals in crowdfunding campaigns
Moradi, Masoud
;
Dass, Mayukh
;
Arnett, Dennis
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 370-398
Persistent link: https://www.econbiz.de/10015047777
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