The time-varying effects of rhetorical signals in crowdfunding campaigns
Year of publication: |
2024
|
---|---|
Authors: | Moradi, Masoud ; Dass, Mayukh ; Arnett, Dennis ; Badrinarayanan, Vishag |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 370-398
|
Subject: | Artificial Intelligence | Crowdfunding | Functional data Analysis | Rhetorical and substantive signals | Signaling theory | Time-varying effects model | Signalling | Theorie | Theory | Künstliche Intelligenz | Artificial intelligence |
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