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Resource-advantage theory : an...
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Arnett, Dennis B.
Hunt, Shelby D.
205
Madhavaram, Sreedhar
18
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11
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8
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7
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The journal of business & industrial marketing
2
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Does marketing success lead to market success?
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Journal of Business Research
59
(
2006
)
7
,
pp. 820-828
Persistent link: https://www.econbiz.de/10005473495
Saved in:
2
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
Saved in:
3
Competition as an evolutionary process and antitrust policy
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10001620947
Saved in:
4
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 453-471)
.
2006
Persistent link: https://www.econbiz.de/10003279831
Saved in:
5
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
Arnett, Dennis B.
;
German, Steve D.
;
Hunt, Shelby D.
- In:
Journal of marketing
67
(
2003
)
2
,
pp. 89-105
Persistent link: https://www.econbiz.de/10005935443
Saved in:
6
Special Issue on Competition Policy and Antitrust Law - Competition as an Evolutionary Process and Antitrust Policy
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10007043347
Saved in:
7
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C.Michael
;
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 743-756
Persistent link: https://www.econbiz.de/10008317130
Saved in:
8
Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael
;
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
Saved in:
9
Does marketing success lead to market success?
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Journal of business research : JBR
59
(
2006
)
7
,
pp. 820-828
Persistent link: https://www.econbiz.de/10007265902
Saved in:
10
Competitive Irrationality: The Influence of Moral Philosophy
Arnett, Dennis B.
;
Hunt, Shelby D.
- In:
Business ethics quarterly : the journal of the Society …
12
(
2002
)
3
,
pp. 279-304
Persistent link: https://www.econbiz.de/10007166476
Saved in:
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